SAMEEHA DHULIPUDI
ABOUT ME
An aspiring fashion merchandiser and marketer, my analytical, creative thinking skills coupled with an entrepreneurial spirit and comprehensive understanding of luxury fashion and apparel has equipped me with an ideal foundation to explore the realm of fashion merchandising and management.
With a Graduate Degree in Luxury and Brand Management complemented by an Undergraduate Degree in Fashion Design, my educational and professional background empowers me to approach projects both strategically and creatively. My mission is to elevate fashion brands and enhance customer experiences by making meaningful contributions to each brand’s unique journey and vision. I am eager to contribute my skills and passion to the ever-evolving landscape of the fashion and apparel industry.
WORK EXPERIENCE
SOCIAL MEDIA AND
BRAND STRATEGIST
Kay's Curries
(May 2023 - Present)
SALES ASSOCIATE
Vineyard Vines
(October 2022 - September 2023)
SOCIAL MEDIA AND
BRAND STRATEGIST
Varun Chakkilam
(February 2021 - February 2022)
FOUNDER AND
BRAND STRATEGIST
Scrunchiez
(April 2021 - August 2022)
INTERN AS
ASSISTANT DESIGNER
Hemis
(July 2021 - August 2021)
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Developing content for the brand's social media accounts to reflect the brand identity while understanding customer behavior
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Increased the brand's social media following by 30% in 6 months
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Successfully collaborating with the founder to optimize sales by redirecting customers to company website, storefront and sales events
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Assisted the management team in driving sales with a thorough understanding of the store's operational procedures
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Ensured customer satisfaction through communication and attention to detail
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Achieved personal and overall daily sales targets
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Created content to develop and amplify the luxury Indian-wear designer brand's social media presence
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Incorporated the brand's aesthetic to build brand identity and recognition
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Revamped the brand's social media presence to effectively reach their target consumer
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Launched an Instagram-based small business to reuse/upcycle leftover fabrics in an attempt to reduce fabric waste and promote sustainability in fashion
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Designed, developed and sold more than 500 products such as scrunchies, tote bags and keychains
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Designed a premium infant wear clothing collection for the organic lifestyle brand based in India
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Introduced a new kids wear product extension for the brand based on forecasted customer demand
INTERN AS
ASSISTANT DESIGNER
Varun Chakkilam
(June 2019 - July 2019)
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Worked in the areas of fashion illustration and day-to-day managerial operations
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Assisted the design team in the areas of sourcing, design-based research and design coordination with clients, vendors and staff