Over the decades, the beauties of Rome have been translated into Bulgari's unmistakable jewelry codes, shaping the brand identity. On the other hand, Sabyasachi illustrates affluence in its nonchalance, and the brand's identity is almost spiritual. Together, this project introduces a limited-edition collaboration between Bulgari and Sabyasachi Jewelry to reinstate their brand positioning in the traditional markets of the Middle East and South Eastern countries.

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The collaboration is a way to accentuate the rarity of the brands and their products, and will partake in the form of a pop-up store to redirect the consumers to Bulgari's store in the Dubai Mall. This project develops and evaluates the financial and retail management strategy proposed for the new collaboration of Bulgari X Sabyasachi Limited Edition Jewelry.